Active Outline
General Information
- Course ID (CB01A and CB01B)
- ARTS D055B
- Course Title (CB02)
- Graphic Design-Visual Communication II
- Course Credit Status
- Credit - Degree Applicable
- Effective Term
- Fall 2024
- Course Description
- The course is an advanced continuation of the analysis and interpretation of the elements and principles of design as applied to the practice of graphic design and visual communication. Emphasis will be on the formal design process from visualization to production techniques. Software used includes Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Faculty Requirements
- Discipline 1
- [Art]
- FSA
- [FHDA FSA - ART]
- Course Family
- Not Applicable
Course Justification
This course belongs on the A.A. degree in the Graphic Design CTE program. This course is CSU transferable. This course expands and implements the elements and principles of design through the creation of professionally pertinent material and assignments.
Foothill Equivalency
- Does the course have a Foothill equivalent?
- No
- Foothill Course ID
Formerly Statement
Course Development Options
- Basic Skill Status (CB08)
- Course is not a basic skills course.
- Grade Options
- Letter Grade
- Pass/No Pass
- Repeat Limit
- 0
Transferability & Gen. Ed. Options
- Transferability
- Transferable to CSU only
Units and Hours
Summary
- Minimum Credit Units
- 4.0
- Maximum Credit Units
- 4.0
Weekly Student Hours
| Type | In Class | Out of Class |
|---|---|---|
| Lecture Hours | 3.0 | 6.0 |
| Laboratory Hours | 3.0 | 0.0 |
Course Student Hours
- Course Duration (Weeks)
- 12.0
- Hours per unit divisor
- 36.0
Course In-Class (Contact) Hours
- Lecture
- 36.0
- Laboratory
- 36.0
- Total
- 72.0
Course Out-of-Class Hours
- Lecture
- 72.0
- Laboratory
- 0.0
- NA
- 0.0
- Total
- 72.0
Prerequisite(s)
ARTS D055A or instructor approval
Corequisite(s)
Advisory(ies)
Limitation(s) on Enrollment
Entrance Skill(s)
General Course Statement(s)
Methods of Instruction
Lecture and online web site with visual aids
Discussion and problem solving in class
Online exploration of appropriate internet sites and graphic design related content
Homework and extended projects
Assignments
- Reading
- Reading of class assignment handouts (3-6 projects)
- Reading of suggested texts and references
- Tutorials
- Heuristics
- Building a digital mechanical
- Die Production
- Visual and Conceptual Research Methods
- Digital File Formats
- Page Templates
- Logo production
- Design production with color
- Type setting and production
- Process Color and Color Separations
- Composition and layout considerations
- 2D Textures
- Style Guide Structure
- Printing Functions
- Color Theory
- Image processing for lithography
- Packaging and deliverables
- Grid Systems
- 4 to 6 art design projects
- Produce visual research as an analogy.
- Produce narrative digital images.
- Produce a multi-fold document with a unique shape.
- Produce a brand.
- Produce a design style guide.
- Discussions - Students will participate in class discussions and critiques pertaining to projects focusing on articulating and evaluating concepts visually, with a high degree of craftsmanship.
Methods of Evaluation
- Evaluation of 3-6 projects will be evaluated by instructor's judgment. Criteria will include software proficiency, creativity/originality, problem solving, and the completion of a portfolio of work. Including the students ability to solve projects with as much creativity and originality as possible through following the formal design process.
- Students will participate in class discussions pertaining to projects focusing on articulating concepts visually, and creating with a high degree of craftsmanship.
- Lab activity - Students will demonstrate through practical application, techniques and skills associated with professional digital layout and publishing software.
- Exams or quizzes to evaluate comprehension and mastery of key terms and concepts discussed in lectures, related to visual communication and graphic design.
- Evaluation of a final projectwhich demonstrates an advanced understanding of current production techniques for print and design systems
Essential Student Materials/Essential College Facilities
Essential Student Materials:
- Cloud based storage account or thumb drive for storage.
- #1 Technical drawing pen
- Pencil assortment: 2H, 2B, 4B
- 18" steel ruler and a Pica or Haberule
- Erasers, masking tape and assorted templates
- Black, fine and broad line marker
- Tracing paper pad and a layout bond pad
- Other materials may be required to complete specific projects.
- Teleconferencing software
- Adobe Creative Cloud Software
- Internet Browser
- Adobe XD
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- 30 station smart classroom
- Digital Drawing Tablets
- LaserWriter and inkjet printers
- Video projection monitor
- Digital camera
- Security storage cabinet
Examples of Primary Texts and References
| Author | Title | Publisher | Date/Edition | ISBN |
|---|---|---|---|---|
| Robin Landa | Graphic Design Solutions | Cengage Learning | 6th edition (January 1, 2018) | ISBN-10 â : â 1337554057 ISBN-13 â : â 978-1337554053 |
| Kimberly Elam | Geometry of Design, Revised and Updated (Design Briefs) | Princeton Architectural Press | Updated edition (August 31, 2011) | ISBN-10 â : â 1616890363 ISBN-13 â : â 978-1616890360 |
| William Lidwell | The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers | Rockport Publishers; | (April 1, 2015) Illustrated edition | ISBN-10 â : â 1631590405 ISBN-13 â : â 978-1631590405 |
| Bruce Hanington, Bella Martin | The Pocket Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions | â Rockport Publishers | (November 21, 2017) | ISBN-10 â : â 1631593749 ISBN-13 â : â 978-1631593741 |
| Kris Taft Miller | Graphic Design Fundamentals: An Introduction & Workbook for Beginners (Graphic Design Fundamentals, Tutorials, Lessons & More) | KT Design, LLC | June 21, 2022 | ISBN-10 â : â 1737820633 ISBN-13 â : â 978-1737820635 |
Examples of Supporting Texts and References
None.
Learning Outcomes and Objectives
Course Objectives
- Implement graphic communication techniques and appropriate art and design software to demonstrate an intermediate knowledge of the elements and principles of design, organization of design elements, materials and forms of graphic design.
- Identify styles in graphic design, and the changing role of artists and designers brought about by the use of digital technology.
- Analyze the works of contemporary graphic designers to further understand the client designer relationship.
- Develop an advanced understanding of current production techniques for print and design systems.
CSLOs
- Develop the analysis and interpretation of the elements and principles of graphic design as applied to the practice of visual communication.
- Demonstrate an understanding of the design process through directed laboratory exercises.
Outline
- Implement graphic communication techniques and appropriate art and design software to demonstrate an intermediate knowledge of the elements and principles of design, organization of design elements, materials and forms of graphic design.
- Color contrasts/readability
- Sensory associations/synesthesia
- Associations/symbolism
- Contemporary graphic designers and the client/designer relationship
- Identify styles in graphic design, and the changing role of artists and designers brought about by the use of digital technology.
- Visual form and verbal content
- Color preferences
- Composition and content organization
- Symbols-appropriate use of color
- Gestalt principles in design
- Analyze the works of contemporary graphic designers to further understand the client designer relationship.
- Symbol development/logotype and pictogram
- Layout and Composition
- Brand Design
- Graphic presentation of information and data
- Develop an advanced understanding of current production techniques for print and design systems.
- Print ready files and deliverables
- Screen ready graphics
Lab Topics
- Produce a print ready digital layout.
- Produce a layout template master.
- Produce a die element.
- Produce a multi-fold document.
- Format images for print ready specifications.
- Produce Identity elements and definitions.
- Produce mechanical for spot varnishes.
- Produce a design style guide.
