BUS 90
Principles of Marketing
Course Description
Fundamentals of marketing: product planning and development; pricing strategies; and marketing channels.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 13279 | BUS 90 | 61Z | ······· | TBA-TBA | Dionne Morgan | ONLINE |
Class Dates: This class runs from 2025-06-30 to 2025-08-08.
Footnote:
BUS -090.-61Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most °®¶¹´«Ã½ classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: . The Student Online Resources hub with extensive information and tips can be found at .
Class Materials
| Textbook/Material | Type | Required | Purchase | Rent | ||
|---|---|---|---|---|---|---|
| New | Used | New | Used | |||
| Marketing (RRMCG RENTAL Edition) (16th Edition) Kerin © 2023 ISBN: 9781264121328 | Textbook | Required | $240.00 | $180.00 | $70.01 | $70.01 |
| Marketing (RRMCG RENTAL Edition) (16th Edition) Kerin © 2023 ISBN: 9781264121328 | Textbook | Required | $240.00 | $180.00 | $70.01 | $70.01 |
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book | Required | $109.50 | |||
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book | Required | $109.50 | |||
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book (180 days) | Required | $70.00 | |||
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book (180 days) | Required | $70.00 | |||
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book (360 days) | Required | $87.50 | |||
| Marketing (16th Edition) Kerin ISBN: 9781264218783 | E-Book (360 days) | Required | $87.50 | |||
View available at the Bookstore.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- ESL 272. and ESL 273., or ESL 472. and ESL 473., or eligibility for EWRT 1A or EWRT 1AH or ESL 5.