BUS 71
Digital Marketing Strategies
Course Description
Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 49099 | BUS 71 | 64Z | ······· | TBA-TBA | John Francis | ONLINE |
Class Dates: This class runs from 2025-04-07 to 2025-06-27.
Footnote:
BUS -071.-64Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most °®¶¹´«Ã½ classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: . The Student Online Resources hub with extensive information and tips can be found at .
Class Materials
| Textbook/Material | Type | Required | Purchase | Rent | ||
|---|---|---|---|---|---|---|
| New | Used | New | Used | |||
| Digital Marketing: 2024-Release (RRMCG) Sachdev © 2024 ISBN: 9781264608690 | Textbook | Required | $240.00 | $180.00 | $70.01 | $70.01 |
| Digital Marketing: 2024-Release (RRMCG) Sachdev © 2024 ISBN: 9781264608690 | Textbook | Required | $240.00 | $180.00 | $70.01 | $70.01 |
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book | Required | $109.50 | |||
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book | Required | $109.50 | |||
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (180 days) | Required | $70.00 | |||
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (180 days) | Required | $70.00 | |||
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (360 days) | Required | $87.50 | |||
| Digital Marketing: 2024 Release Sachdev ISBN: 9781266243431 | E-Book (360 days) | Required | $87.50 | |||
View available at the Bookstore.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- EWRT 1A or EWRT 1AH or ESL 5.
- Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
- BUS 10.