Color

Besides the logo, color is one of the most important elements of brand identity. We should be able to cover up the logo and through color and design, we should still identify a piece of collateral as °®¶¹´«Ã½.

There are primary, secondary and tertiary palettes. The primary colors that represent °®¶¹´«Ã½C are °®¶¹´«Ã½C Cardinal and °®¶¹´«Ã½C Gold.

Color varies slightly between print and digital. Below you will find the color values for each.

Digital

Primary

 

°®¶¹´«Ã½C Cardinal // HEX: #be1e2d // Pantone 201 // CMYK: 7 100 68 32

 

°®¶¹´«Ã½C Gold // HEX: #ffcf0c // Pantone 123 // CMYK 0 19 89 0

 

°®¶¹´«Ã½C Black // #192026 // Black

Secondary

 

°®¶¹´«Ã½C Cardinal Dark // HEX: #9c1521

 

°®¶¹´«Ã½C Gold Dark // #e4af15

 

°®¶¹´«Ã½C Dark Gray // #566168

 

°®¶¹´«Ã½C Mid Gray // #929191

 

°®¶¹´«Ã½C Light Gray // #c4c3c3

 

°®¶¹´«Ã½C Lighter Gray // #e1e1e1

Tertiary

The tertiary color palette encourages variety among designs. The options add a vibrant and contemporary feel to °®¶¹´«Ã½C's brand colors. Tertiary colors can be included as accents or pops of color, but require care to avoid brand confusion.

Please contact the Office of Strategic Communications and Marketing for more information regarding the tertiary color palette.